About Seniorial

Our Story

Seniorial started in Green Bay, sparked by a simple desire to do better by our elders. After seeing how hard it was to find gifts that felt both practical and meaningful for older adults, Heather used her background in journalism and senior care to create a space where every gift idea is chosen with real seniors in mind. The stories, laughs, and wisdom shared in her own family inspired the belief that gifts should celebrate a person’s journey. Seniorial is here to help you honor the seniors in your life with gifts that are thoughtful, useful, and actually wanted.

Our Mission

Gifts That Honor Their Journey

We’re dedicated to making it simple to find gifts that respect the experiences and interests of seniors. Our guides are thoughtfully curated to help you celebrate older adults in meaningful ways—whether it’s for a birthday, holiday, retirement, or just because. Every recommendation is made with the goal of cherishing the past, honoring the present, and supporting a joyful, independent future.

Meet the Team

Writers, Reviewers & Experts

Seniorial is led by Heather, who brings years of experience in senior care, aging, and editorial publishing. She’s backed by a network of contributors—occupational therapists, senior living advisors, and family caregivers—who help us keep our guides practical, inclusive, and real. Learn more about everyone behind the scenes on our Authors/Contributors page.

Questions for the team? We’re always happy to hear from you. Reach out any time through our Contacts page.