Jennifer Herrera

Jennifer Herrera has spent the better part of 14 years helping people in the Midwest figure out what to actually give — and why it matters. Based in Milwaukee, she brings a rare mix of consumer science training from UW-Madison and certified wedding planning credentials to her role as gift curator at Seniorial, where she covers everything from holiday guides to wedding registries and family gifting across generations. Her work has appeared in Milwaukee Magazine and The Knot Wisconsin, and she's consulted on registries for over 200 couples. She draws a hard line at re-gifting — with one delightful exception: a vintage fondue set that's quietly made its way through four family members and shows no signs of stopping.